BCM 112 blog post
In this week’s blog we learned about monologic media and dialogic media. Both are ways media is created but vary massively in their execution.
Monologic media is often used to describe legacy media, mono in the word is telling as that is what we describe as “gatekeepers”. One of the best ways described is by Richard Sennett “You’ve got to be silent to be spoken to… Passive logic of this technology”. The idea express in monological media and kept by these gatekeepers is in being challenged now by Dialogic media
Dialogic media is the opposite, it is decentralised, it doesn’t have gatekeepers or even if it does they are minimal. Dialogic media is the new media, because of the lack of gatekeepers it breeds creativity and also breeds collective intelligence.
Collective intelligence is described by Pierre Levy as “Collective intelligence is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilisation of skills”.