Meme Warfare

What is considered a meme to you is unique. For most of us we see memes as nothing more than comedic pictures and videos spread on the internet. However memes are the new frontier for propaganda in the online space. Memes are defined by Richard Dawkins in his book as “the act of copying an idea from one brain to another” so in a sense ‘meme’ is just a new internet word for propaganda. An example of meme warfare used in the current online landscape was during the 2016 election. #Draftourdaughters went trending on twitter promoting this idea that the hillary clinton campaign wants to get more women into the military. But it wasn’t created by the Clinton campaign but rather by individuals on 4chan. It was an impactful use of meme warfare and current example of the power that ‘memes’ have in our online digital space.

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