BCM 206- Wanna make decisions quicker use OODA

In this week’s class we were introduced to the very interesting concept of OODA. OODA is an acronym for observe, orient, decide and act. OODA has been used since for Korean War as it was a concept created by John Boyd, the concept is to speed up a decision making process which is vital in a combat situation. This concept does very much lend itself very much to our DA’s. One example that comes to my head right now, is coming up with a name. Previously I’ve always struggled to come up with names and haven’t started projects because I wanted a good name. For my new DA i made my name quickly so i could get stuck in and start making content straight away.

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