This week in Bcm 112 we learned about open source and closed source software. We also went into deep debate about which is better, Apple or Android. As two of the biggest phone OS, ios and android and the fact that one is close sourced and one is open lead to heaps of debate. But all I could hear was BROKE.
So what’s the difference well…
Well closed source like the name suggests means the author of the code has complete control over any changes made to the code. This means they complete control over the source code and who uses it meaning they can realistically maintain a high quality but it’s much more expensive and means you must innovate constantly.
Open source is the opposite, it’s pretty much anyone has access. This type of system relies on collective intelligence for innovation and it is overall cheaper than closed source as you’re not solely reliant on yourself for developments. It just needs to then be fitted to your hardware.
Before you go, Stay woke, Don’t be broke. Buy Apple.
Week 9 of Bcm 112, wow time sure flies when it’s corona time. This week we covered Copyright, probably one of the most debated issues in regards to digital media. Before 1710 there was no copyright, if you read a book you really like you could really just republish it and all would be good. Original copyright was meant to last 14 years after publication but now it lasts for 70 years after the author’s death. Seemingly from one extreme to another really but why? Well it’s relatively simple; the publishers of the content want to keep the revenue made by the content with themselves. But it’s all changed with the introduction of digital media, let’s say i make a meme like what’s below. I don’t mean i own copyright over it, under current law memes aren’t considered intellectual property.
So far in Bcm 112 my tiny mind has been shattered, thrown at a wall and then put back together just in time for the process to repeat again. This week was no different, I was ready to dive in and meet a concert bottom called Hyperreality. What is Hyperreality, it is the inability to distinguish reality from the simulation of reality. As we enter a more and more digital age this becomes much more pressing. We constantly are living in a world in between reality and hyperreality. We live in reality but most of our consumption of entertainment comes from the hyperreality, the instagram models who seem perfect, people the same age as us seeming living a life 10x better than us and the youtube vloggers living this perfect life for the cameras. But it’s all fake. It’s a distorted reality they are creating so we watch, we want that life for ourselves but subconsciously we know it is not real so we resign to watching it through a window frame.
If you somehow haven’t heard Trent, Alex and I have been doing a podcast called Major Trouble. The podcast has at the time of writing 6 episodes, our first episode done amazing with 315 views but since then there has been a steady decline. Through our analysis we believe there is something we aren’t doing to get it suggested in youtube’s algorithms. Also it could be due to our lack of consistency of uploads, it was and still is intended to be a weekly podcast but due to some circumstances out of our hands it has made it extremely difficult to maintain a steady stream of content. One of the first changes we were forced to make was to move to recording it on discord instead in the university recording studio, this ment we couldn’t resume facecam until recently. In our comments we received a lot of advice since our pilot on how to improve the podcast (all screenshots and analytics found in the doc below). One of the key parts of promotion of podcasts has been our branding, we outsourced both our logo creation and banner to other creators (Amy and Paddy) and we also have got the assistance from Tori to run our socials (Instagram and Twitter) with these we are hoping they will help us grow our brand. One of our biggest successes promoting the use of reddit, we posted on r/uow, r/university, r/australia and r/wollongong. We received almost double the amount of views on the video the week we posted on reddit.
Google docs with all analytics-https://docs.google.com/document/d/1Dd6QF8LXG8XG716Ow9-0fO4XrolJFPdyqRfTDA2Yo8E/edit
In this lecture we delve further into propaganda, in an attempt to understand why and how we are being manipulated by the media. The concept I wanted to discuss through this blog post is schema. Schema in the context to media studies refers to ideas that we have based upon being repeatedly told something by the media. We have all probably been at least somewhat affected by this form of manipulation. Let’s be real, we’re all sheep people, I definitely am. Companies can use schema to increase brand awareness, for example nike. Apple are one of the most recognisable brands on planet earth, and they play on the schema of creativity and innovation. People buy Apple for the prestige it provides, not for the quality. They buy to be creative or an individual or some other nonsense that Apple has been spewing in their ad campaigns for the last decade. Realising im a massive hypocrite because i’m writing this on a macbook pro but at least i’m self aware.
Now watch me show how much of a sheep i am by doing a guess for that brand quiz
What is considered a meme to you is unique. For most of us we see memes as nothing more than comedic pictures and videos spread on the internet. However memes are the new frontier for propaganda in the online space. Memes are defined by Richard Dawkins in his book as “the act of copying an idea from one brain to another” so in a sense ‘meme’ is just a new internet word for propaganda. An example of meme warfare used in the current online landscape was during the 2016 election. #Draftourdaughters went trending on twitter promoting this idea that the hillary clinton campaign wants to get more women into the military. But it wasn’t created by the Clinton campaign but rather by individuals on 4chan. It was an impactful use of meme warfare and current example of the power that ‘memes’ have in our online digital space.
In this week’s blog we learned about monologic media and dialogic media. Both are ways media is created but vary massively in their execution.
Monologic media is often used to describe legacy media, mono in the word is telling as that is what we describe as “gatekeepers”. One of the best ways described is by Richard Sennett “You’ve got to be silent to be spoken to… Passive logic of this technology”. The idea express in monological media and kept by these gatekeepers is in being challenged now by Dialogic media
Dialogic media is the opposite, it is decentralised, it doesn’t have gatekeepers or even if it does they are minimal. Dialogic media is the new media, because of the lack of gatekeepers it breeds creativity and also breeds collective intelligence.
Collective intelligence is described by Pierre Levy as “Collective intelligence is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilisation of skills”.
Second blog for 112 and i have no idea what’s going on, but what’s new. In this week’s 112 blog we expanded on the ideas of mediums. We were discussing ‘The logic of digital production and the network economy’. We focused on glitch, aesthetics and vapourware, all things that I didn’t know of before. Well I knew what a glitch was and had an ‘aesthetic’ already envisioned in my head. I did not know what glitch art was, but i do now. It’s using the aesthetic expected from a glitch and molding it into art, this can create wonderful art pieces that are representative of the digital age we live in. We had to create glitch art and even know i am terrible with technology even i can create semi decent glitch art. I used giphy because for me it was the most simple and i just put it over some completely random pictures i had to make ART.
The medium is the massage, it’s almost a double meaning. Obviously it’s a typo on the original title “Medium is the Message”, some say that it’s symbolic of mass age. Whatever the meaning may be for the reason Mcluhan chose to keep the typo in the title is anyone’s guess. The contents found in Mcluhan’s theory were revolutionary, the idea that the way something is shown is more important than what is being shown was never thought of before Mcluhan. It almost eerily predicted the rise of digital media almost 4 decades earlier. The idea that each medium creates its own environment where culture changes. It can be seen most evidently in the difference between Legacy media and Digital media, what is culturally accepted and expected from Legacy media is different compared to Digital media. For example it is expected when you watch a news program on TV that their going to present unbiased factual reporting whilst the internet seems to be unreliable, as we move forward the views are changing on this but is still a good representation of the different environments created by mediums. There are many other factors that go into the changing environment, such as how we watch and expectations. Mcluhan’s work is still being used today by individuals studying media in their pursuit to understand the massage.